The Concept CLA-Class is the ultimate fusion of luxury in a new breed of compact, making iconic luxury available to a whole new tribe of enthusiasts. The concept car embodies perfection through a balanced harmony, where nothing is excessive or lacking – it simply radiates pure excellence.
In this campaign, we reduced everything to its core – what remained is the pure essence of the car itself. The main colour of this campaign is gold, which perfectly consort with the red car paint. Cinematic light rays features the main highlight of the car. The whole environment was build up from scratch and embodies the core inside of this campaign.
We teamed up with Recom Berlin to bring these stills to life. Beautiful light rays and small details added visual depth to the world and bring these visuals to a whole new level.
